Fractional COO · Operations Partner · North County SD
North County founders build differently — values first, lifestyle-aware, deeply local. When you're too deep in the weeds to lead, Vetta steps in. Operational clarity, systems that scale, execution that fits your brand.
The Problem
Your calendar is full but revenue isn't growing — you're buried in execution instead of vision.
You have a team but no system. Everyone's waiting for you to make decisions only you can make.
You know what needs to happen — but there aren't enough hours to both lead and operate.
You're not ready for a full-time COO. But you need someone who can just handle it.
"I didn't start a company to spend my days in spreadsheets. I need to get back to building."— Every founder Vetta has worked with
What I Do
I embed in your business as a fractional COO — bringing structure, systems, and execution capacity when and where you need it most.
SOPs, workflows, and operating rhythms that let your team run without you in the room. From hiring playbooks to delivery frameworks.
Define roles, accountability structures, and hiring roadmaps so your team grows with intention — not chaos.
Connect sales, marketing, and delivery into one coherent operating model with clear KPIs and reporting that shows what actually matters.
What I Build
Not decks about work. The actual infrastructure I build inside your business — live from day one.
DTC Brand · Ops Infrastructure Build · Q1 2025
The Process
Two weeks inside your business — mapping workflows, interviewing your team, finding the real bottlenecks.
A custom operations roadmap with prioritized projects, quick wins, and 90-day milestones aligned to your growth goals.
Roll up sleeves and build it — systems, SOPs, dashboards, team cadences. You focus on the business.
Everything documented, your team trained, and the operations running independently. You're free.
Client Work
Find Your Type
Every founder bottleneck has a mushroom. 5 questions to find yours — and exactly what to do about it.
Vetta · Founder Type Quiz
What Founders Say
I was running 9 studios and still answering every vendor email myself. Taylor stepped in and within two weeks I had systems I didn't even know I needed. Our Culver City opening was the smoothest one yet.
We were growing fast but it felt like we were building the plane while flying it. The ops blueprint gave us a foundation to actually scale on — and someone we trusted to hold it.
The clarity I got in the first two weeks was worth the entire engagement. I finally understood what was actually slowing us down. Having someone local who gets the NorCo pace and culture made all the difference.
Based in North County SD
North County has a specific kind of founder energy — values-driven, community-embedded, building something real. You're not chasing VC theater. You're building a brand that matters, in a place you love, with a team you trust.
I'm here. I know this market. I understand the difference between a Carlsbad corridor startup and a Leucadia creative studio — and I bring the same operational rigor to both.
Validated idea, early traction. Need systems before chaos catches up with growth.
Revenue is there, team is growing, but operations haven't kept pace. Everything runs through you.
Wellness, fitness, DTC, hospitality. Building values-driven and need an ops partner who gets the brand.
Investor conversations are happening. Need clean ops, clear metrics, pitch-ready business — fast.
Available onsite across SoCal · Remote-ready anywhere
The Vetta Difference
Consultants give you a deck and leave. I get in the weeds — answering vendor emails, building the Notion wiki, joining the team Slack. Execution is the product.
No corporate jargon, no 60-page frameworks. Plain language — weekly summaries, clear risk flags, decision-ready updates. You always know what's happening.
My goal is to make myself unnecessary. Everything I build is documented, transferable, and owned by your team. When I exit, the ops run without me.
Wellness, fitness, DTC, hospitality — I've lived in these industries. I understand the brand voice and operational nuances that generic COOs miss.
Fractional means senior ops leadership without the $200K salary. Engage by project, quarter, or ongoing — at the level your stage actually needs.
Based in North County San Diego, available for onsite work across SoCal, and experienced working remotely with distributed teams.
Tools I Work In
Start a Project
Tell me what's going on in your business. I'll come back with a clear perspective on where to start.
Looking forward to learning more about your business.