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My Experience

Taylor Picarelli — Founder of Vetta Consulting

I help founders clean up the backend—the systems, dashboards, and workflows that keep everything running smoothly. With 8+ years supporting high-growth founders, I’ve seen how much energy gets lost in messy operations. Vetta is where we fix that.

My background spans startups, design studios, and wellness brands like Cymbiotika and Mighty Pilates. I’ve led executive operations, financial tracking, multi-studio openings, insurance claims, and backend cleanups.

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“Every detail was thoughtfully executed. We're thrilled with the outcome.”

— Norcal Picnic Client

A summit for the backend of your business.